Here’s what we will cover:

• Close more deals, make more money—without being a sleaze. These 5 tactics will change how you negotiate forever.

• Learn why “just doing it” is important.

• See why it’s not just about ideas.

Quote of the Week

"It’s not about ideas. It’s about making ideas happen."

~Scott Belsky, Behance

This Week’s Tip

Look—negotiation isn’t about who talks more. It’s about who wants it less and who frames it better. Entrepreneurs lose money every single day because they don’t know how to play the leverage game. So here’s how to fix that.

1. Anchor Hard. First number wins. Always throw out your price first. Why? Because the human brain adjusts expectations around the first number it hears. Set the bar high—then make your offer look like a deal.

2. Shut Up. After you make your ask, say nothing. Silence is the weight that crushes weak deals. Most people negotiate against themselves because they hate awkward silence. You don’t. You love it. You weaponize it.

3. Know Your BATNA. Fancy word. Simple idea: what’s your Best Alternative To a Negotiated Agreement? If you’ve got other options, you’ve got power. If you don’t, fix that before you walk in.

4. Focus on the “Big Domino.” What’s the one thing that, if agreed on, knocks over all the other objections? Get to that fast. Frame your entire negotiation around solving their biggest pain point better than anyone else.

5. Walk Away (Like You Mean It). The best deals come when you’re ready to walk. Neediness repels money. Confidence attracts it.

Negotiation is a skill. You get better by doing it. You make more money by being willing to lose the deal. And the key? Always, always negotiate from strength. Not desperation.

This Week’s Resource

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Trivia

Question: What company’s slogan is “Just Do It”?

Answer: Nike — Lesson: Powerful branding can drive long-term customer loyalty.

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