Here’s what we will cover today:

• Gain strategies to overcome objections and convert leads into sales

• Learn the 7 critical questions every new business needs to answer

• Discover how marketers are investing in 2025

Quote of the Day

"Customers, I realized, don’t care about functions or specific activities that occur within our organization. The end game is whether they are getting the right product at the right time at a competitive price.”
~Max Guinn

Today’s Tip

Ever had a potential customer or client tell your Sales Team "Just send me the info"?

I must admit that as a customer, I use this one a lot.

I use it mostly when I don’t clearly understand what the product or service does. My time is precious to me and I can generally more quickly understand what the product/service does by reading the first paragraph of the website. I sometimes give the salesperson 30 seconds to explain what it does, but many times, they go over.

So, the best way to overcome this objection is to say “Can I tell you in 15 seconds what my product/service does?”

If they say “yes” then convey the key feature and value proposition in 15 seconds.

After giving your pitch, say “Is this something you may be interested in?”

If they say “no,” that’s fine. If they give you a “yes,” start asking questions, build rapport and hopefully close the sale.

Getting new customers is one of the hardest things a business must do. By considering the objections I presented to you this week, and preparing for them (via adjusting your marketing materials and training your sales team), you will more successfully attract new customers. This can and will give you a competitive advantage, and allow you to grow a successful company.

Today’s Resource

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Trivia

Today’s Question: Why do zippers have YKK on them?

Previous Question: An illustration of what TV and movie "celebrity" appeared on the teal-blue bottle of a unisex fragrance called Amphibia in 1995?

Previous Answer: Kermit the Frog.

The scent "pour homme, femme, et frog" was marketed by Jim Henson Productions, creator of the Muppets.

News

Peter Thiel’s Seven Questions Every New Business Must Answer

How Marketers Are Spending Their Money in 2025

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