Here’s what we will cover today:

• A simple exercise to analyze your business performance in 2024 to strategize for 2025

• Get the Ultimate Business Plan Template to set clear goals for the coming year

• Discover how PR can improve your SEO

Quote of the Day

"Once you have mastered time, you will understand how true it is that most people overestimate what they can accomplish in a year – and underestimate what they can achieve in a decade!”
~Tony Robbins

Today’s Tip

Do this simple exercise to improve your success in 2025:

1. Make a list of the 5 things that worked the BEST for you in 2024

2. Make a list of the 5 things that worked the LEAST for you in 2024

Then, focus most of your efforts this year on doing more of what worked BEST.

Here’s an example: Imagine you own a boutique coffee shop. 

What worked BEST in 2024:

1. Introducing a loyalty program increased repeat customers.

2. Seasonal latte flavors like pumpkin spice were a huge hit.

3. Hosting live music on Friday evenings brought in new customers.

4. Social media posts featuring behind-the-scenes stories had high engagement.

5. Partnering with a local bakery for fresh pastries boosted sales.

What worked LEAST in 2024:

1. Expanding evening hours. The sales didn’t justify the extra labor costs.

2. Spending heavily on print ads yielded minimal new business.

3. Offering a grab-and-go lunch menu didn’t resonate with customers.

4. Overly frequent email marketing led to higher unsubscribe rates.

5. Purchasing high-end furniture for outdoor seating resulted in little ROI.

For 2025, you decide to:

• Double down on creative seasonal drinks and promote them heavily on social media.

• Expand your loyalty program to reward bigger milestones.

• Collaborate further with local vendors for unique offerings.

• Make live events a regular part of your schedule.

Limit spending on ineffective strategies, and instead, shift those funds toward areas that generate real impact.

By breaking it down this way, you’re not just reacting but also strategizing. This exercise forces clarity, helping you build momentum where it matters most. 

Today’s Resource

Kickstart 2025 with the Ultimate Business Plan Template

Ready to dominate the New Year? My template has helped over 100,000 entrepreneurs turn ideas into action. Whether you're launching a new venture or scaling an existing one, it gives you a clear roadmap to success.

Craft your vision, set your goals, and outline your strategy, all in one place. It’s easy to follow, powerful in execution, and proven to deliver results.

Take the guesswork out of planning and enter 2025 with confidence!

Need data to back your plan? Our market research services have you covered.

Trivia

Today’s Question: What set of processes was introduced by Motorola employee Bill Smith in 1986 and solidified its spot in the business world after Jack Welch made it a central part of his strategy at General Electric in 1995?

Previous Question: What public U.S. technology company had the 3rd highest Market Cap at the close of each quarter in 2017? The company's name is a portmanteau.

Previous Answer: Microsoft

As of October 2022, Microsoft has a market cap of $1.860 Trillion. This makes Microsoft the world's third most valuable company by market cap according to our data. The market capitalization, commonly called a market cap, is the total market value of a publicly traded company's outstanding shares and is commonly used to measure how much a company is worth.

News

The Role of PR in SEO

The Complete Guide to Hiring Your First Engineer

Help Other Entrepreneurs & Business Owners

Do you know someone who could benefit from our newsletter?

Please let them know they can sign-up here.