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2025 Prediction: A Surge of Self-Serve CTV Buyers

Roku predicts that 2025 will be a breakthrough year for self-serve CTV advertising. Roku Ads Manager makes it easy to integrate CTV into your 2025 marketing mix. Easily segment your target audience, optimize campaigns in real-time, and drive conversions with interactive ad formats and shoppable ads with a Shopify integration. Roku Ads Manager makes CTV advertising accessible and impactful for businesses of any size.

Discover CTV performance on Roku

Here’s what we will cover today:

• See how SEO can turn crickets into customers

• Create an effective marketing plan in just 1 day

• Discover the secrets of scarcity marketing success

Quote of the Day

"The superior man is modest in his speech, but exceeds in his actions.”
~Confucius

Today’s Tip

When my friend Sarah opened her boutique fitness studio, she poured her soul into the space—sleek equipment, uplifting lighting, and even carefully curated playlists for every class. “The hard part is over,” she said.

But a month in, her classes were half-empty.

“Have you Googled your studio?” I asked her one evening. She hadn’t. So, I did.

The results? Nothing. Well, nothing helpful. Her website was buried beneath chain gyms, her hours weren’t listed anywhere, and the only review was from a neighbor who spelled the business name wrong.

“That’s why no one’s finding you,” I told her. “It’s not that they aren’t interested. They don’t even know you exist.”

The solution wasn’t instant, but it was simple: SEO. Together, we optimized her website, adding clear descriptions of her services, her location, and keywords like “boutique fitness studio” and “personal training in Midtown.” She claimed her Google Business profile, made sure her site was mobile-friendly, and started posting regular blogs about fitness tips.

Fast forward three months: Sarah’s studio now shows up on the first page of search results. Her classes are filling up, and she’s getting inquiries from people who say they found her online.

When you’re launching a business, SEO isn’t optional—it’s foundational. It’s how you plant your flag on the digital map and tell your local market, “I’m here, and I’m ready for you.”

So don’t wait until your doors are open and the crickets are chirping. Set yourself up for success early. Invest in SEO, because in today’s world, visibility is authority.

Today’s Resource

Want More Customers? (Do this now…)

If you want more customers, you need a better marketing plan.

A better marketing plan will focus your efforts on the activities that will actually work… so you generate more leads and customers and increase your sales and profits.

The problem is this -- creating a marketing plan from scratch could take you 100+ hours -- and you don’t have time for that!

And I’ve got good news today…

Using my proven marketing plan template, you can create an effective marketing plan in just 1 day!

Trivia

Today’s Question: Apple Inc. was started by Steve Jobs, Steve Wozniak, and who else?

Previous Question: What donut-making chain is the center of attraction of many world-class store food courts in the UK?

Previous Answer: Krispy Kreme.

Krispy Kreme has only a limited number of stores in the UK. The Krispy Kreme group was first established in 1937 when American Vernon Rudolph bought a donut recipe from a French chef in New Orleans.

News

Why most digital products fail

How to Succeed with Scarcity Marketing

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