Don't Put All Your Eggs in One Basket (October 2, 2024)

In partnership with

Build client chemistry that lasts

It’s a fact: good client relationships are great for business. Learn how to spark client chemistry and build lasting relationships that drive referrals and revenue with business coach Matthew Eriksen and HoneyBook. In this live interactive class, you’ll walk away with actionable tips to convert leads into long-term clients.

Here’s what we will cover today:

  • Learn how to diversify your sales channels to reach more customers

  • Can you guess the animal on the French heir's coat of arms?

  • Dive into the first wave of Artificial Intelligence 

Quote of the Day

“When you find an idea that you just can’t stop thinking about, that’s probably a good one to pursue.”
~Josh James

Today’s Tip

Welcome to Part 3 of our 6-part series on scaling your business. In previous emails, we discussed the importance of nurturing existing relationships and expanding your market reach. Today, we'll focus on diversifying your sales channels.

Growth Tip 3: Diversify Your Sales Channels

By selling your products or services through multiple channels, you can reach a wider audience and increase your revenue. This can include:

  • Selling online: Create an e-commerce website or sell through online marketplaces to reach customers around the world.

  • Opening brick-and-mortar stores: If you're an online-only business, consider opening physical stores to provide a more personalized shopping experience.

  • Participating in trade shows and events: Network with potential customers and showcase your products or services at industry events.

  • Partnering with other businesses: Collaborate with complementary businesses to cross-promote products or services.

The best sales channels for your business will depend on your target audience, products, and industry. Experiment with different options to find the most effective combination.

Next week, we'll discuss how to innovate and adapt your business to stay ahead of the competition.

Today’s Resource

How to Build a $10 Million+ Company

What’s the difference between successful multi-millionaire entrepreneurs and the typical small business owner just struggling to get by?

Well, there are a LOT of differences, actually…

But I’ve summarized the main differences on this page: How to Build a $10 Million+ Company 👈 

The really interesting part is that you don’t have to work yourself to death to grow a wildly successful, eight-figure business...

In fact, when you follow this formula, you can make much more by working less…

Trivia

Today’s Question: For hundreds of years, the coat of arms of the heir apparent to the throne of France featured what animal? 

Previous Question: Name 2 of the 3 present day countries which had more than one of the Seven Wonders of the Ancient World. 

Previous Answer: Greece, Egypt, and Turkey.

Great Pyramid of Giza – Egypt, Hanging Gardens of Babylon - Iraq, Temple of Artemis at Ephesus - Turkey, Statue of Zeus at Olympia - Greece, Mausoleum of Halicarnassus - Turkey, Colossus of Rhodes – Greece, and Lighthouse of Alexandria - Egypt.   

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