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- From a $95 fix to lifetime loyalty (January 22, 2025)
From a $95 fix to lifetime loyalty (January 22, 2025)
Dave Lavinsky
January 22, 2025
Here’s what we will cover today:
Invest in your long-term success by doing the right thing now, even if it means sacrificing short-term profits
Save time and money by using a proven marketing plan template
Would borders and backgrounds help your products sell?
Quote of the Day
"A goal is a dream with a deadline.”
~Napoleon Hill
Today’s Tip
Today I’m continuing with the interesting marketing lessons from my broken dishwasher.
We’re up to Step 3 of the process…
Step 3: The repair guy came and gave us a bill for $95.07 for showing up and diagnosing the problem. He said it would cost about $300 to fix it, but that the dishwasher was installed 16 years ago (well before we bought the house) and that it was probably a better bet just to buy a new one.
Lesson: The repair guy gave us advice that was good for us (don’t repair; buy a new dishwasher) and bad for him (he lost out on the $300 charge).
We decided to buy a new dishwasher. But, since he was honest and gave us good advice, we will use this repair guy again and definitely recommend him to others if ever asked. So, do the right thing now, even if you have to forego short-term profits, and you will get rewards later.
Today’s Resource
Want More Customers? (Do this now…)
If you want more customers, you need a better marketing plan.
A better marketing plan will focus your efforts on the activities that will actually work… so you generate more leads and customers and increase your sales and profits.
The problem is this -- creating a marketing plan from scratch could take you 100+ hours -- and you don’t have time for that!
And I’ve got good news today…
Using my proven marketing plan template, you can create an effective marketing plan in just 1 day!
Trivia
Today’s Question: In which year did BCG officially open for business in Kuala Lumpur? Hint: In the same year, a city founded by Carthaginian general Hamilcar Barca hosted a global sporting event.
Previous Question: What is the name for a type of rigid airship named for its German inventor that were first flown commercially in 1910 and carried tens of thousands of fare-paying passengers before World War I slowed down the airship business?
Previous Answer: Zeppelin
A Zeppelin is a type of rigid airship named after the German inventor Count Ferdinand von Zeppelin who pioneered rigid airship development at the beginning of the 20th century.
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