Here’s what we will cover today:

• Discover why consistency is key to success in paid advertising

• Get a marketing plan template to save you time

• Read about the potential of AI advancements in marketing

Quote of the Day

"Discipline is the bridge between goals and accomplishment.”
~Jim Rohn

Today’s Tip

A few months ago, I decided to finally take my fitness goals seriously. I signed up for a gym membership and, on a whim, splurged on a personal trainer. The first week? Brutal. I questioned everything—why I’d paid so much, whether I’d see results, and if it was even worth the effort. The trainer smiled through my complaints and said, “Trust the process. Results don’t come without consistency.”

It worked. By week three, my clothes fit better, and I was hooked.

That experience reminded me of running paid ads on LinkedIn and Google. For a business owner, launching a campaign feels a lot like that first week at the gym. You set aside a chunk of your budget, watch the clicks trickle in, and wonder if you’re just throwing money away.

Then there’s the waiting. The algorithms need time to learn. Your audience needs to be refined. Split tests—A/B comparisons of headlines, visuals, and calls-to-action—are like tweaking your workout routine to find what works. It’s frustrating, especially when immediate results feel out of reach.

But here’s the truth: just like with fitness, consistency is key. Paid advertising works best when you commit to the long game, trusting the data and making adjustments based on performance. A killer ad campaign doesn’t just appear overnight—it’s built through patience, optimization, and a willingness to try, fail, and try again.

For entrepreneurs, this process can feel daunting, but it’s the difference between shouting into the void and having your message land where it matters. So, start small if you need to, but start. With time and effort, you’ll see the clicks turn into conversions—and those conversions into loyal customers.

Today’s Resource

Want More Customers? (Do this now…)

If you want more customers, you need a better marketing plan.

A better marketing plan will focus your efforts on the activities that will actually work… so you generate more leads and customers and increase your sales and profits.

The problem is this -- creating a marketing plan from scratch could take you 100+ hours -- and you don’t have time for that!

And I’ve got good news today…

Using my proven marketing plan template, you can create an effective marketing plan in just 1 day!

Trivia

Today’s Question: The 2012 BBC list of the world’s largest employers (which includes public, private, and government entities) is topped by what?

Previous Question: In 1968, Dr. Spencer Silver, a chemist at 3M in the United States, developed a “low-tack”, reusable, pressure-sensitive adhesive. A person named Arthur Fry used it to develop something that is commonly used today. What is it?

Previous Answer: Post-it Notes.

3M launched the product in stores in 1977 in four cities under the name "Press 'n Peel", but its results were disappointing. Arthur Fry sang in his church choir and was frustrated with the paper bookmarks he used to mark the songs in his hymnal because they would not stay put. In a moment of insight, Fry realized that Silver's reusable adhesive would provide precisely what he needed.

Fry wrote up his idea for a reusable bookmark and presented it to his supervisors. Initially, management was skeptical, but the staff could not get enough of the samples Fry was passing around. Soon, 3M gave the invention its full support. On April 6, 1980, the product debuted in US stores as "Post-It Notes".

News

The Year Algorithms Learn to Act

The Future of B2B Marketing: 11 Predictions for 2025

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