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- Funding Frustrations? There's a Better Way to Raise Capital (December 25, 2024)
Funding Frustrations? There's a Better Way to Raise Capital (December 25, 2024)
Dave Lavinsky
December 25, 2024
Here’s what we will cover today:
See crowdfunding as a tool to create a movement around your business
Learn how to achieve your 2025 goals with funding
Explore the future of web search with AI
Quote of the Day
"You take on the responsibility for making your dream a reality.”
~Les Brown
Today’s Tip
A few months ago, I was working with a client who was struggling to secure traditional funding for their startup. The banks weren’t interested, and venture capital firms seemed too focused on high-growth tech companies. They were stuck, but we weren’t ready to give up.
I suggested they explore crowdfunding. At first, they were skeptical. "It’s too risky," they said. "What if people don’t care about our idea?" But I knew it wasn’t just about asking for money. It was about creating a community around their product, getting people excited before it even existed. It was about making their audience feel like they were part of something bigger.
So, we revamped their pitch, made it personal, and set a clear vision for how the funds would be used. Then, we launched. The first few days were slow, creating a sense of doubt on our end, but then something clicked. The right people started sharing, backing, and talking about it. Within a month, they had surpassed their funding goal.
What struck me most was how the process shifted their mindset. Crowdfunding isn’t just a way to raise money; it’s a way to build momentum and prove there’s demand for your idea before it even hits the market. It’s a different kind of validation.
I’m more convinced than ever: nontraditional funding methods, like crowdfunding, are powerful tools for entrepreneurs. It’s not always about the money. It’s really about creating a movement around your business.
Today’s Resource
Give Your Business the Ultimate Holiday Gift: Funding
Reflecting on 2024? Set a powerful resolution: Secure funding for your business.
Raising capital can be difficult, but not with the right approach.
I'll guide you with a step-by-step strategy for getting the funding your business needs to grow.
Don't let limited funds hold you back.
Trivia
Today’s Question: Who was the inventor of the world’s first disposable diaper?
Previous Question: What is the name of the popular pinboard-style photo-sharing website that launched in 2010?
Previous Answer: Pinterest.
Pinterest was launched in March 2010. As of June 2013, Pinterest boasts 48.7 million users worldwide.
Pinterest is a social image bookmarking website that allows users to save images and categorize them on different boards. Users can create unique “boards” for their pins and even follow other users' boards that they like.
Popular categories are travel, cars, food, film, humor, home design, sports, fashion, and art.
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