Here’s what we will cover today:

• Learn how government grants can fund business growth

• Explore the power of niche targeting for business success

• Learn communication tips to become an expert speaker

Quote of the Day

"I've got a theory that if you give 100 percent all of the time, somehow things will work out in the end.”
~Larry Bird

Today’s Tip

A few months back, I worked with a client who was desperate for funding to expand their growing retail business. They had exhausted every other option including crowdfunding, loans, even a few rejected pitches to angels. But then we turned our attention to a more traditional, yet often overlooked source: government grants.

The idea of applying for grants had never crossed their mind. "Grants are for nonprofits, right?" they asked. But I knew there were numerous programs for small businesses as well, especially those focused on innovation, sustainability, or community impact. So, we set out to research relevant opportunities and craft a proposal that aligned with their values and growth goals.

We didn’t just apply to one grant. We applied to several, each with a tailored proposal that spoke to different aspects of their business. One focused on their eco-friendly supply chain improvements, while another highlighted their job creation efforts in the local community.

It took time but eventually, we received a substantial award from a state program supporting small businesses with environmental goals. It wasn’t a huge amount, but it was exactly what they needed to scale, without giving up equity or taking on debt.

Government grants can be an incredible resource, especially for businesses with a social or environmental impact. It's a slower process, but if you’re willing to put in the work to align your business with the right programs, it’s funding that doesn't require giving up control or ownership. Don't underestimate the power of these programs. They could be the key to sustainable growth.

Today’s Resource

Give Your Business the Ultimate Holiday Gift: Funding

Reflecting on 2024? Set a powerful resolution: Secure funding for your business.

Raising capital can be difficult, but not with the right approach. 

I'll guide you with a step-by-step strategy for getting the funding your business needs to grow.

Don't let limited funds hold you back. 

Trivia

Today’s Question: Famous for being the world's first publicly traded company on the world's first stock exchange, what defunct company holds the record for the most valuable company ever? After adjusting for inflation, the value is more than $7 trillion in today's dollars.

Previous Question: What car company advertised "Drivers wanted"?

Previous Answer: Volkswagen

Volkswagen’s “Drivers wanted” campaign is said to have redefined automobile advertising with a human, endearing element. It so reinvigorated the brand that Volkswagen became one of the coolest cars to drive.

News

The Power of Niche Targeting: Win Big By Thinking Small

Simple Shifts To Turn Average Speakers Into Expert Communicators

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