Quote of the Week

"You don't learn by getting it right. You learn by messing it up and doing it again."

~Alex Hormozi

This Week’s Tip

How to Analyze Your Competition (So You Can Actually Beat Them)

Most entrepreneurs do competitor research completely wrong. They either obsess over every little thing their competitors do (which leads to copycat syndrome), or they ignore them altogether because “I’m focused on my own lane.” Both are bad. If you don’t know what game you're playing and who you’re playing against, how are you supposed to win?

Here’s the truth: you don’t need to copy your competitors—you need to understand them. Their weaknesses are your opportunity. Their strengths? You need to either beat them or do something they can’t.

Let’s break it down.

1. Find out who they’re really serving.

Most businesses aren’t clear on their market—and that includes your competitors. So you start by figuring out who they’re actually serving. Look at their messaging, their ads, their content, their pricing. Who are they targeting? What kind of person buys from them?

Why? Because if their whole business is built to serve soccer moms and your audience is tech-savvy dads…you’re not even in the same arena. Stop treating them like they are.

2. Audit their offers like a savage.

Don’t just look at what they sell—look at how they sell it. Is it a premium offer? Cheap and cheerful? Is the positioning about speed, results, ease, cost, status?

Your goal? Find the holes. What’s missing? Where are they weak? What are they NOT saying? That’s your leverage. Better is better than new—so go make it better.

3. Track their traffic and conversions.

You don’t need to guess—tools exist. Use SimilarWeb, BuiltWith, ad libraries, even the Wayback Machine to see how their funnels, websites, and landing pages evolve over time. What channels are they using—paid, organic, partnerships?

And then ask: what’s working? What’s not? What would I do differently?

4. Read the reviews (yes, all of them).

Go to Google, Yelp, Trustpilot, Amazon—wherever their customers talk. Read the 5-stars to find out what people love. Read the 1-stars to find out what they hate. This is the voice of the market. This is the raw data.

Goldmine. Take the good, improve it. Take the bad, fix it. Now you’ve got a better product. Congrats.

5. Benchmark like a boss.

Get the numbers. Pricing. Response time. Speed of delivery. Number of SKUs. Churn rate if you can find it. CAC and LTV if they’re public or if you can reverse-engineer it.

Don’t do this once—do it every quarter. The game changes. Stay sharp.

Final Thoughts:

Analyzing the competition isn’t about envy. It’s not about mimicry. It’s about leverage. You need to know what you’re up against so you can build something they can’t touch. That’s how you win. Not by being better at everything—but by being better at the one thing that matters most.

5 Action Items You Can Take Right Now:

1. List your top 3 competitors—online or local—and make a spreadsheet of their products, prices, offers, and target markets.
   

2. Read 20+ customer reviews from each one—5-star and 1-star. Identify patterns.
   

3. Spy on their ads using Meta Ad Library, YouTube pre-rolls, or Google Ads preview tool. What's their angle?
   

4. Use a tool like SimilarWeb or Ubersuggest to analyze their traffic sources. Find the gap.
   

5. Redesign your core offer based on what they’re missing. Fill the void and double down on it.

This Week’s Resource

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Trivia

Question: What is Shopify known for?

Answer: E-commerce platform — Lesson: Empowering others creates strong B2B business models.

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