Here’s what we will cover today:

• Learn 3 ways to expand your customer base beyond your current market

• Discover the key differences between struggling businesses and multi-million dollar companies

• Can you name 2 countries with multiple Seven Wonders of the Ancient World?

Quote of the Day

“Hardships often prepare ordinary people for an extraordinary destiny.”
~C.S. Lewis

Today’s Tip

Welcome back to our 6-part series on scaling your business. Yesterday, we discussed the importance of nurturing existing relationships. Today, we'll focus on expanding your customer reach.

Growth Tip 2: Expand Your Reach

Don't limit your business to a single geographic area or industry. Explore adjacent markets and identify new customer segments. This can involve:

• Targeting different demographics: Consider factors such as age, income, and lifestyle to identify potential new customers.

• Selling to businesses in related industries: If you sell office supplies, for example, you could target businesses in the construction or healthcare industries.

• Expanding into new geographic areas: Research the demand for your products or services in different regions and consider factors such as competition and market saturation.

By diversifying your customer base, you can reduce your reliance on a single market and increase your overall revenue.

Stay tuned for Part 3: Diversify Your Sales Channels, coming tomorrow.

Today’s Resource

How to Build a $10 Million+ Company

What’s the difference between successful multi-millionaire entrepreneurs and the typical small business owner just struggling to get by?

Well, there are a LOT of differences, actually…

But I’ve summarized the main differences on this page: How to Build a $10 Million+ Company 👈 

The really interesting part is that you don’t have to work yourself to death to grow a wildly successful, eight-figure business...

In fact, when you follow this formula, you can make much more by working less…

Trivia

Today’s Question: Name 2 of the 3 present day countries which had more than one of the Seven Wonders of the Ancient World. 

Previous Question: The magnificent Ishtar Gate constructed around 575 BC served as one of the entrances to what ancient city? 

Previous Answer: Babylon.

Originally the gate, being part of the Walls of Babylon, was considered one of the Seven Wonders of the World until, in the 6th century AD, it was replaced by the Lighthouse of Alexandria.  

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