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- Nurturing Leads, Not Chasing Them (November 30, 2024)
Nurturing Leads, Not Chasing Them (November 30, 2024)
Dave Lavinsky
November 30, 2024
Here’s what we will cover today:
Learn to identify multiple decision-makers and follow up with valuable insights
Explore exclusive resources to transform your marketing game
Discover the growing power of loyalty marketing strategies
Quote of the Day
“Tough times never last, but tough people do.”
~Robert H. Schuller
Today’s Tip
Sometimes prospects legitimately need to think about a decision. Or they need to discuss it with someone else. With regards to the latter, ask questions from the beginning to determine if there’s another decision-maker. And if so, bring that other decision-maker into the conversation earlier so you can “sell” both decision-makers at once (rather than having to do it twice).
With regards to the prospect requiring time to consider the decision, make sure to follow up with them while they're making that decision. That doesn’t mean calling or emailing every hour. But rather periodically checking in on them. Importantly, find reasons to check-in. For example, maybe you read about something in the news that you think they’d find interesting. If so, call or email them with the piece of news. When you do, there’s no need to even bring up the sale you want to close. Rather, focus on helping them and staying in touch, and each time you do, you’ll move closer to securing the sale.
Today’s Resource
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Trivia
Today’s Question: What was the original name of the Bank of America?
Previous Question: Why do zippers have YKK on them?
Previous Answer: The YKK stands for Yoshida Kogyo Kabushikikaisha.
In 1934, Tadao Yoshida founded Yoshida Kogyo Kabushikikaisha (translated Yoshida Industries Ltd.).
This company is now the world’s foremost zipper manufacturer, making about 90% of all zippers in over 206 facilities in 52 countries. Their largest factory in Georgia makes over 7 million zippers per day.
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