People Buy Emotions, Not Needs (January 20, 2025)

Author

Dave Lavinsky
January 20, 2025

In partnership with

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Here’s what we will cover today:

  • Discover powerful marketing truths from Seth Godin

  • Develop a high-impact marketing plan quickly

  • Learn about thought leadership strategies

Quote of the Day

“There is no gain without struggle.”
~Martin Luther King, Jr."

Today’s Tip

Below are several marketing truths you must always remember (courtesy of Seth Godin):

  • Making promises and keeping them is a great way to build a brand.

  • Your best customers are worth far more than your average customers.

  • Remarkable products get talked about.

  • People don’t buy what they need. They buy what they want.

  • People want the extra, emotional bonus they get when they buy something they love.

  • Business-to-business marketing is just marketing to consumers who have a corporation to pay for what they buy.

  • Good marketers tell a story.

  • Choose your customers. Fire the ones that hurt your ability to deliver the right story to others.

Today’s Resource

Want More Customers? (Do this now…)

If you want more customers, you need a better marketing plan.

A better marketing plan will focus your efforts on the activities that will actually work… so you generate more leads and customers and increase your sales and profits.

The problem is this -- creating a marketing plan from scratch could take you 100+ hours -- and you don’t have time for that!

And I’ve got good news today…

Using my proven marketing plan template, you can create an effective marketing plan in just 1 day!

Trivia

Today’s Question: AMT is the stock ticker for what Boston-based Fortune 500 company that is both a real estate investment trust and owner-operator of wireless and broadcast communications infrastructure in several countries worldwide?

Previous Question: The Forester and Outback were two of the top 25 best-selling cars in the U.S. in 2019. What Japanese company manufactures both of these models?

Previous Answer: Subaru

Subaru (スバル) (/ˈsuːbəruː/ or /sʊˈbɑːruː/; Japanese pronunciation: [ˈsɯbaɾɯ]) is the automobile manufacturing division of Japanese transportation conglomerate Subaru Corporation (formerly known as Fuji Heavy Industries), the twenty-first largest automaker by production worldwide in 2017.

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