Please note that starting today, we are testing a new email system and format to try and better serve you. We’ve added ‘Tools of the Day’ and ‘News’ sections too. Hope you enjoy it!

Here’s what we will cover today:

• Learn new strategies to achieve significant growth in your business

• See how to improve your business strategy and roadmap to success

• Discover a new tool to generate high-converting, compelling product descriptions using AI.

Quote of the Day

"To win big, you sometimes have to take big risks.”
~Bill Gates

Today’s Tip

To achieve significant growth in your business, it's crucial to occasionally step outside your comfort zone and embrace bold strategies. One effective approach is to explore untapped markets or diversify your product offerings. By doing thorough market research to identify unmet needs, you can position your business to serve new customer segments and create additional revenue streams. Innovative product development or enhancements can also set you apart from competitors, making your business more attractive to a broader audience.

Another good strategy is to leverage advanced technology and data analytics to make informed decisions. Investing in AI, machine learning, or big data can provide valuable insights into consumer behavior, optimize operations, and improve customer experiences. Being proactive and adopting cutting-edge technologies earlier than your competitors can offer a substantial competitive advantage. While these strategies involve a certain level of risk, the potential for transformative growth justifies the investment and effort.

Today’s Resource

Do you have the right plan?

The right strategic plan for your business includes:

1) the best strategy to follow

2) a written roadmap so there’s no confusion as to what your team needs to accomplish and when

Our strategic plan template allows you to quickly create a winning plan.

In no time, you’ll have a strong plan to follow so your company wins.

Why play the game of entrepreneurship if you’re not going to win?

Create a winning strategic plan 👈

Trivia

Today’s Question: Which now-famous company was first discussed in a student’s college term paper, was panned by the professor, and didn’t launch until many years later?

Previous Question: What resulted from the first national advertising campaign of deodorant targeting women?

Previous Answer: 200 women canceling their magazine subscriptions.

The first major deodorant manufacturing company in the US that targeted women was called Odorono.

In 1919, Odorono’s first national ad referring to underarm odor was run in the “Ladies' Home Journal.” The ad caused more than 200 offended women across the country to cancel their subscriptions to the popular magazine.

Despite the cancellations and the fact that body odor was still considered a taboo subject at the time, the creative advertisement helped sales of Odorono increase by more than 112% in the first year the ads were published.

The lesson here is that even if your product or service goes against social convention, a little creative advertising can help your company address subjects customers might find offensive.

Also realize that while women’s deodorant is now a multi-billion dollar market, the first major player (Odorono) is no longer around. This is often the case; the first mover doesn’t always win. Those who come in later and improve on offerings in an already educated and existing market can thrive.

Tools of the Day

Smartli - Generate high-converting, compelling product descriptions using AI.

Algomo - A custom chatbot that generates leads and automates customer engagement.

News

Iyo unveils its AI earbuds. It promises premium sound and better AI features than the Humane Ai Pin or the Rabbit R1. It will cost $599 without a subscription.

Google announced new AI features for its Chromebook Plus. They include a writing assistant, a wallpaper creator, access to Gemini, and more.

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