- Growing Your Empire
- Posts
- Revitalize Your Strategic Approach (November 23, 2024)
Revitalize Your Strategic Approach (November 23, 2024)
Run CTV Ads on Roku This Black Friday
Black Friday is Roku’s most-streamed period of the year, marking the start of a month-long holiday streaming (and shopping) frenzy. Roku’s new self-serve advertising tool has a simple UI, advanced targeting options, real-time performance optimization, and engaging ad formats so you can run ads—allowing your brand to appear alongside the TV, movies and sports your audience is streaming over the holidays. You can even run shoppable ads that let viewers transact directly on-screen without ever leaving their couch.
Here’s what we will cover today:
Learn how to stay agile with strategic planning that adapts to your business needs
Create a roadmap to achieve your business goals
Learn 7 powerful psychological motivators that influence buying decisions
Quote of the Day
"There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed."
~Ray Goforth
Today’s Tip
Yesterday, we discussed the importance of avoiding complacency and excessive long-term planning. Today, we'll conclude our series by exploring the final two challenges that can hinder business growth: infrequent strategic planning and a lack of a structured approach to the process.
5. Planning Once Per Year, Out Of Routine
We all know how around New Year’s Day, many individuals start thinking about their personal goals for the year ahead. And many businesses work hard on a yearly plan during the same month of every year.
But can you wait to do your strategic thinking until your annual cycle calls for it? The business environment just isn’t that predictable.
I suggest writing up your strategic plan right now and then making periodic changes throughout the year. You must set your annual plan, and then judge your progress, and adjust your strategy and plan as needed.
6. No Process or Methodology For Strategic Planning
I suggest you discuss and choose your strategy in one session, and then do your full strategic planning in another.
In setting strategy, you’ll be in creative mode, exploring all possible options. Choose the strategy that makes the most sense, and then figure out the precise action plan to achieve it in a separate, more analytical meeting.
With appropriate time set aside for strategic thinking and planning, and by avoiding the obstacles discussed herein, you’ll experience the joy that comes from knowing exactly what you’re striving for and how to get there.
You’ll feel more grounded, balanced, and centered. You’ll come to work with greater purpose and passion. And you’ll have more to show for your efforts at the end of each year.
Next week, take a look at your business and ask yourself if you're guilty of any of the pitfalls we've discussed. If so, take action to address them.
Today’s Resource
Do you have the right plan?
The right strategic plan for your business includes:
the best strategy to follow
a written roadmap so there’s no confusion as to what your team needs to accomplish and when
Our strategic plan template allows you to create a winning plan quickly.
In no time, you’ll have a strong plan to follow so your company wins.
Why play the game of entrepreneurship if you’re not going to win?
Trivia
Today’s Question: Which designer is credited with inventing the mini-skirt?
Previous Question: What was the megacorporation IBM known as before its name was changed in 1924?
Previous Answer: C-T-R, for Computing-Tabulating-Recording Company.
By 1924, it had become international in scope and changed its name to IBM that year, when Thomas J. Watson took the company's helm.
News
What did you think of today's newsletter? |
Help Other Entrepreneurs & Business Owners
Do you know someone who could benefit from our newsletter?