Here’s what we will cover today:

• Discover how segmentation leads to increased relevance and ROI

• Download a proven marketing plan template to save time

• Learn about a new startup from Alaska Airlines' venture lab   

Quote of the Day

“Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.”
~Mary Kay Ash

Today’s Tip

In a competitive landscape, generic marketing messages are less likely to resonate with your audience. You need to segment your audience into specific groups to truly connect and drive conversions. Segmentation allows you to tailor your messaging, offers, and content to each segment's unique needs and preferences. 

Here are 3 ways to segment your target audience:

1. Demographic Data: Consider factors like age, gender, location, income, and education level. This information can help you identify broad categories within your audience.

2. Psychographic Data: Dive deeper into your audience's values, beliefs, lifestyle, and interests. Understanding their motivations and aspirations can help you craft compelling messages that resonate on a personal level.

3. Behavioral Data: Analyze your audience's past interactions with your brand, such as purchase history, website behavior, and email engagement. This data can reveal valuable insights into their preferences and buying habits.

Benefits of segmenting your target audience include:

• Increased Relevance: Tailored messaging leads to higher engagement and conversions.

• Improved Customer Experience: By understanding your audience's needs, you can provide more personalized and relevant experiences.

• Enhanced Targeting: Effective segmentation allows you to focus your marketing efforts on the most promising segments, maximizing your ROI.

• Better Data Collection: By segmenting your audience, you can collect more targeted data, enabling you to refine your marketing strategies over time.

For example, a fitness apparel company might segment its audience into three groups: professional athletes, fitness enthusiasts, and casual gym-goers. Each group has different needs and preferences, so the company can tailor its marketing messages accordingly. For example, they might promote high-performance gear to athletes, offer workout tips to enthusiasts, and highlight stylish and comfortable options for casual gym-goers.

By effectively segmenting your audience, you can create more targeted and impactful marketing campaigns that drive results.

Today’s Resource

Want More Customers? (Do this now…)

If you want more customers, you need a better marketing plan.

A better marketing plan will focus your efforts on the activities that will actually work… so you generate more leads and customers and increase your sales and profits.

The problem is this -- creating a marketing plan from scratch could take you 100+ hours -- and you don’t have time for that!

And I’ve got good news today…

Using my proven marketing plan template, you can create an effective marketing plan in just 1 day!

Trivia

Today’s Question: Woolworth's 5-and-10 cent store chain was founded in 1879. How long did 10 cents remain its top price? 

Previous Question: How did Massachusetts sea captain Joshua Slocum, the first man to sail solo around the world, fight off pirates attacking his boat? 

Previous Answer: He used carpet tacks. Slocum turned away the barefoot pirates by spreading carpet tacks on the deck of his boat. He completed his historic 46,000-mile, 38-month voyage in 1898. This reminds me of something I’d see in a cartoon.  

News

Alaska Airlines’ venture lab spins out its first startup: Odysee

Understanding Keyword Competition in SEO and PPC

Help Other Entrepreneurs & Business Owners

Do you know someone who could benefit from our newsletter?

Please let them know they can sign-up here.