Here’s what we will cover today:

• 2 more hidden lessons from my broken dishwasher

• Boost your sales and profits by attracting more leads and customers

• Learn how to craft compelling cold emails that get results

Quote of the Day

“One way to keep momentum going is to have constantly greater goals.”
~Michael Korda

Today’s Tip

Today I’m continuing with the interesting marketing lessons from my broken dishwasher.

We’re up to Step 4 of the process…

Step 4: I looked online for dishwashers. I wanted to purchase one that was reasonably priced, cleans the dishes well, saves time (i.e., I don’t need to rinse dishes before loading), looks nice (we wanted a stainless steel front), and is relatively quiet.

Lesson: Not every customer cares about every feature. Many dishwashers promoted nine different programs and cycles (such as special cycles for glassware). Neither my wife nor I have ever used these, so we didn’t care much about them.

Another lesson: I looked at customer reviews online to see what others said about the different dishwasher models. If you sell someone a product or service, you should follow up with them to ensure their satisfaction (or to satisfy them if they are not). Your customers may post their comments online (or offline), influencing your future sales.

Today’s Resource

Want More Customers? (Do this now…)

If you want more customers, you need a better marketing plan.

A better marketing plan will focus your efforts on the activities that will actually work… so you generate more leads and customers and increase your sales and profits.

The problem is this -- creating a marketing plan from scratch could take you 100+ hours -- and you don’t have time for that!

And I’ve got good news today…

Using my proven marketing plan template, you can create an effective marketing plan in just 1 day!

Trivia

Today’s Question: He worked as a Consultant, and Project Leader at BCG between 1979 and 1982 before leaving to start his own company. He eventually entered academia as a professor at Harvard Business School. His theory of "disruptive innovation", introduced in his book The Innovator's Dilemma, has been called the most influential business idea of the early 21st century. Who?

Previous Question: In which year did BCG officially open for business in Kuala Lumpur? Hint: In the same year, a city founded by Carthaginian general Hamilcar Barca hosted a global sporting event.

Previous Answer: 1992

Since opening in 1992, BCG in Kuala Lumpur has outgrown two locations and is now based in the city’s Golden Triangle area, within walking distance of the Petronas Twin Towers and nearby LRT and monorail train systems.

News

50 Cold Email Statistics: Why You Need to Start Cold Mailing Today

Read more = Write better

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