Quote of the Week

"The only limit to our realization of tomorrow is our doubts of today."

~Franklin D. Roosevelt

This Week’s Tip

Stop Guessing: The Real Way to Know What Your Customers Want

Let’s just call it what it is - most people don’t know their customers. They don’t know what they’re struggling with, what they’re dreaming about, or what’s keeping them up at night. And because of that, their sales suffer.

Understanding your customer isn’t just a nice-to-have. It’s the foundation of the whole game. If you can’t articulate your customer’s problem better than they can, they won’t believe you have the solution.

So how do you actually understand your customer?

Step one: stop talking and listen.

No, really. Get out of your head. Stop dreaming up new features or clever taglines. Instead, go talk to real people who fit your target audience. Ask them questions. Then shut up and listen.

Here’s what you’re listening for:

• What words they use

• What problems they complain about

• What they’ve already tried and why it didn’t work

• What outcomes they actually want

Don’t guess. Ask. Every word from their mouth is gold. I’ve built several companies not by inventing something new, but by listening to what others hated—and fixing that.

Second step: Use that intel in your messaging.

Too many people learn about their customers and then forget everything the moment they go to write a headline. Don’t do that. Mirror their language. Use their exact words. That’s how you make offers that slap.

Third: Watch what they do—not just what they say.

People lie to look good. They say they want to lose weight, but they buy ice cream. They say they care about privacy, but give their info to every app. Track what they do.

For example, for an online business, you should look at your funnel. Where do customers drop off? What do they click? What emails get opened?

Actions tell the real story.

Fourth: Give them choices, but not too many.

Offer one core transformation with three different “vehicles” to get there. Like DIY, Done-With-You, or Done-For-You. Let them pick their path, but keep the outcome the same. You’ll learn fast what they value most—speed, control, or ease.

Fifth: Iterate fast.

Don’t spend six months building something based on a hunch. Launch a minimum viable offer, see what hits, and refine from there. Your market will educate you if you let it. But you have to move. You can’t steer a parked car.

5 Key Action Items:

1. Interview 10 ideal customers in the next 7 days. Ask about their pain, desires, and past experiences.

2. Record the exact phrases they use and keep them in a “Voice of Customer” doc.

3. Rewrite your core offer using only their words—not yours.

4. Test 3 versions of your pitch (e.g., ad, email, or landing page) to see what resonates.

5. Look at your funnel metrics and find one drop-off point—then fix it based on what you now know.

If you know your customer better than anyone else, you win. Period.

Now go talk to them.

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Trivia

Question: Which beverage company became the first to use the term "energy drink" in 1987?

Answer:
Red Bull introduced the first energy drink with its launch in 1987.

Business Lesson:
Effective marketing and positioning can create an entirely new category. Red Bull not only marketed an energy drink but positioned it as a lifestyle choice.

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