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Here’s what we will cover today:

• Learn how the power of everyday influencers can boost your marketing

• Explore a valuable guide to mastering cold email outreach

• Learn the surprising benefits of a digital detox for businesses

Quote of the Day

“Everything you’ve ever wanted is on the other side of fear.”
~George Addair

Today’s Tip

I don’t scroll Instagram often. Not really my thing. But last weekend, curiosity got the better of me while waiting for my coffee to brew.

The usual parade of vacation photos and overly filtered meals filled my screen. Then, a post stopped me mid-scroll. A guy about my age, gray at the temples but sharp-looking, was holding a leather briefcase. Nothing fancy—just him, the bag, and a caption that read, “Finally found one that lasts. Worth every penny.”

I don’t even need a briefcase. But there I was, clicking his profile, then the brand’s tag, then their website.

That post wasn’t a polished ad. It wasn’t even from the company. It was from a guy who looked like someone I could grab a beer with, somehow, that made it more believable. More real.

Later, I thought about why that worked so well. The brand hadn’t told me they made great bags—this guy had. It was personal, and relatable.

This is the power of influencers—not the flashy, celebrity kind but the every day, credible ones. They don’t feel like marketing. They feel like someone you trust saying, “Hey, try this.” For businesses, it’s a way to reach people who might not respond to ads but trust a recommendation from someone like them.

So, if you’re a business owner, consider this: Find those voices your customers listen to. People who already align with your values and audience. Let them share your story in a way no billboard or algorithm can. Because sometimes, all it takes is one post to make someone—someone like me—stop scrolling.

Today’s Resource

Want More Customers? (Do this now…)

If you want more customers, you need a better marketing plan.

A better marketing plan will focus your efforts on the activities that will actually work… so you generate more leads and customers and increase your sales and profits.

The problem is this -- creating a marketing plan from scratch could take you 100+ hours -- and you don’t have time for that!

And I’ve got good news today…

Using my proven marketing plan template, you can create an effective marketing plan in just 1 day!

Trivia

Today’s Question: In 1968, Dr. Spencer Silver, a chemist at 3M in the United States, developed a “low-tack”, reusable, pressure-sensitive adhesive. A person named Arthur Fry used it to develop something that is commonly used today. What is it?

Previous Question: Apple Inc. was started by Steve Jobs, Steve Wozniak, and who else?

Previous Answer: Ronald Wayne.

Ronald Wayne was the lesser-known Apple founder. He unfortunately sold his shares for $2300.

News

The best handbook on how to scale with cold email

The Joy of Missing Out: Lessons from a Church-Wide Digital Detox

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