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Here’s what we will cover today:

• Discover why marketing is crucial for business growth, even with loyal customers

• Get more customers with a proven 1-Day Marketing Plan Template

• Learn a simple exercise for startups to boost their return on ad spend

Quote of the Day

“Failure is success if we learn from it.”
~Malcolm Forbes

Today’s Tip

After over 25 years of helping companies—big and small—grow, I’ve seen a lot of strategies come and go. But there's one thing I’ve learned from all of it: no one ever succeeded by playing it safe.

I remember consulting for a mid-sized company years ago that had been around for decades, thriving in its niche. They had loyal customers, a solid product, and a reputation that meant something. But when I asked about their marketing plan, they gave me a blank stare. They had a website—barely—and their marketing budget was laughable.

When I dug deeper, the answer was always the same: “Our customers know us. We don’t need to do anything extra.”

Well, they were wrong. That’s when I made a simple point: “A great business is built on momentum. And momentum doesn’t happen on its own.”

That’s when I started teaching them the basics of modern marketing—how to build an email list, target the right audience with ads, and use social media as a conversation, not just a billboard. The product was solid, but without marketing, it was like shouting into a void.

They implemented a few basic changes—a clear website overhaul and targeted digital campaigns—and within months, their customer base doubled.

What this taught me, time and again, is that great marketing isn’t just about getting attention; it’s about making that attention count. Every business, whether it's a family-owned store or a massive corporation, needs a strategy. The best advice I give any business owner? Never assume your product or service speaks for itself. You have to market it—and market it smartly—if you want growth.

Today’s Resource

Want More Customers? (Do this now…)

If you want more customers, you need a better marketing plan.

A better marketing plan will focus your efforts on the activities that will actually work… so you generate more leads and customers and increase your sales and profits.

The problem is this -- creating a marketing plan from scratch could take you 100+ hours -- and you don’t have time for that!

And I’ve got good news today…

Using my proven marketing plan template, you can create an effective marketing plan in just 1 day!

Trivia

Today’s Question: Nokia, a major telecom company, was started in Finland in 1871. They introduced their mini Laptop in 2009. What is it called?

Previous Question: He is the sixth richest man on the planet. His children were the producers of the movie “True Grit”. Steve Jobs was the official wedding photographer at his wedding. Who is he and what is the tech company he founded?

Previous Answer: Lawrence Joseph “Larry” Ellison, Oracle.

He is one of the most wealthy Americans with a net worth of $125 billion. The bulk of Ellison's fortune comes from his stake in Oracle.

Larry Ellison was born in the Bronx, New York to Florence Spellman, an unwed 19-year-old of Jewish heritage and an Italian-American U.S. Air Force pilot, who was stationed abroad before Spellman realized that she had become pregnant by him.

News

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