Here’s what we will cover today:

• Uncover a surprising marketing lesson

• Boost your leads, customers, and sales

• Read about Google's investment in a 3D design app

Quote of the Day

“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.”
~Kevin Stirtz

Today’s Tip

Not too long ago, I was unloading the dishwasher.

I’m about halfway through and came to a dish that just wasn’t very clean. Then another one. And so on.

Not good.

Since then, my wife and I have taken a bunch of steps to fix the problem. This week I will go through these steps with you and point out some interesting marketing lessons from them.

Step 1: The first thing I did was go to the Internet to try to solve the problem myself. I Googled “dishwasher top rack not cleaning” since the dishes on the bottom seemed fine.

I read a couple of forum posts on this and realized I didn’t have the technical skills to solve this on my own.

Lesson: Expect your customers to have some knowledge about your products or services. Note that this knowledge may not be accurate based on where they learned it (e.g., from a web forum post from Joey in Idaho).

Step 2: So, my wife called an appliance repair guy who she found by doing some local searches online.

Lesson: Make sure you (and not your competitors) are easily found online.

Step 3 will be in your inbox tomorrow... 

Today’s Resource

Want More Customers? (Do this now…)

If you want more customers, you need a better marketing plan.

A better marketing plan will focus your efforts on the activities that will actually work… so you generate more leads and customers and increase your sales and profits.

The problem is this -- creating a marketing plan from scratch could take you 100+ hours -- and you don’t have time for that!

And I’ve got good news today…

Using my proven marketing plan template, you can create an effective marketing plan in just 1 day!

Trivia

Today’s Question: What is the name for a type of rigid airship named for its German inventor that was first flown commercially in 1910 and carried tens of thousands of fare-paying passengers before World War I slowed down the airship business?

Previous Question: AMT is the stock ticker for what Boston-based Fortune 500 company that is both a real estate investment trust and owner-operator of wireless and broadcast communications infrastructure in several countries worldwide?

Previous Answer: American Tower

American Tower was named to Fortune magazine’s Fortune 500 for the first time in the Company's history. The Fortune 500 is a prestigious annual ranking of the largest U.S. corporations by total revenue and includes both public and privately held companies.

News

Google puts $1M into 3D design app Rooms after more than 1 million 'rooms' created

Apple says it never did any of the things it paid $95 million to settle

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