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Traction speaks louder than any pitch (March 19, 2025)

Traction speaks louder than any pitch (March 19, 2025)

Dave Lavinsky
March 19, 2025

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Here’s what we will cover this week:

Learn how showing traction can skyrocket your chances with investors.
Discover how PlanPros.ai makes creating a business plan a breeze in just minutes!
Stay ahead of the curve with insights on AI UGC, loyalty programs, and much more.

Quote of the Week

"Eighty percent of success in life is showing up.”
~Woody Allen

This Week’s Tip

I was recently asked, “What is the best thing you can tell investors about to get them excited?”

Here’s my answer: Traction.

Traction is the key indicator of your business’s momentum and potential. It’s demonstrated through measurable achievements like profit, revenue, customer growth, pilot customers, or active users, in that order of importance. Investors want to see the rates of change or how fast you’re acquiring customers, increasing revenue, or improving engagement.

Whether they are reading your elevator pitch or listening to your presentation, investors care most about real, tangible traction in a market that shows significant growth potential. If you have strong traction in a large market, you have a much better chance of raising money.

If your traction is lacking but the market seems huge, your product and team need to be exceptional enough to overcome that gap. However, if the market doesn’t appear large or promising, no matter how strong your traction or team is, investors will likely pass.

This Week’s Resource

Your Business Plan in Minutes

Traditional business plans can take weeks.

PlanPros.ai takes minutes. Our AI software simplifies everything.

Answer 30 simple questions, and we’ll do the rest.

Without the headache, you’ll have a lender-ready plan with projections, goals, and strategies.

Make it simple. Make it PlanPros.ai.

Trivia

Today’s Question: In January 2020, Amazon began construction of its second headquarters, known as HQ2, in the Crystal City neighborhood of Arlington County in what state?

Previous Question: In the insurance business, what is the name of a person whose job it is to analyze statistics to calculate risks and price premiums accordingly?

Previous Answer: Actuary

Actuaries use mathematics, finance, and probability to assess risk in insurance and finance industries. They help companies set pricing, reserves, and policies based on statistical models.