Turn Angel Interest into Action (January 9, 2025)

Here’s what we will cover today:

  • Learn the 4 things that motivate angel investors to invest in your business

  • Secure angel funding for your business

  • Close more deals with these sales insights

Quote of the Day

“Risk more than others think is safe. Dream more than others think is practical.”
~Howard Schultz

Today’s Tip

Over the past 25+ years helping entrepreneurs raise angel funding, I’ve found angel investors to be motivated by 4 things:

  1. ROI: They think they can get a solid return on investment. Obviously, investing at the earliest stages for a company that eventually goes big can earn the investor their money back and much more. But just beating the next best alternative (i.e., the stock market) is sometimes enough.

  2. Like & Trust: They know, like and trust the entrepreneur. Like with friends and family investments, sometimes angels know and trust the entrepreneurs and want to help them succeed.

  3. Adding Value: They feel they can add real value: many angels have lots of relevant experience that can help the companies they fund, from experience hiring staff to connections with key potential customers or suppliers. If angels can see their involvement adding a lot of value to the company, they might be very interested in investing.

  4. Action: Sometimes the angel wants or likes the action. Simply put, angel investing is exciting. It is generally a higher risk/higher reward version of the public stock markets requiring a more entrepreneurial analysis which is highly intriguing.

Today’s Resource

Better Than Venture Capital?

Venture capital is great if you can get it. But, if you aren't raising $2 million or more, you'll only waste your time chasing it. 

So, how can you raise $50K to $2 million from investors without chasing "venture capital"?

It’s much easier to raise.

And you give up much less of your business.

Trivia

Today’s Question: The richest man in Georgia is the Chairman of what conglomerate that contains a cable television business, a media business, and an automotive-related business?

Previous Question: The Anglo-Persian Oil Company was founded in 1908 following the discovery of a large oil field in Masjed Soleiman, Iran. By what name is this company known today?

Previous Answer: BP

BP was initially registered on April 14, 1909, as the Anglo-Persian Oil Company, Ltd. It was renamed the Anglo-Iranian Oil Company, Ltd., in 1935 and changed its name to the British Petroleum Company Limited in 1954.

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