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Here’s what we will cover this week:

• Learn how to craft a Unique Selling Proposition that makes customers remember your brand.

• What if raising $50K to $1M in funding was simpler than you thought?

• Check out the 100 most expensive keywords for 2025 and see if you're overspending.

Quote of the Week

“The people who are crazy enough to think they can change the world are the ones who do.”
~ Steve Jobs

This Week’s Tip

A strong Unique Selling Proposition (USP) is essential for setting your business apart from competitors. It clearly communicates why your product or service is a “must-have” and helps customers remember you when they need a solution in your category.

Step 1: Define Your Unique Selling Proposition (USP)

To create a compelling USP, follow these key steps:

• Know Your Customers – Identify their needs, problems, and desires.

• Highlight Key Benefits – Explain how your product or service improves their lives.

• Describe the End Result – Show how customers will feel after using your product (e.g., safer, more confident, wealthier, healthier).

• Differentiate from Competitors – Identify what makes your business unique (price, quality, speed, exclusivity, etc.).

• Shape Your Brand Identity – Decide how you want customers to think of your business (e.g., affordability like Walmart, luxury like Lexus).

• Create a Long-Form USP – Combine your answers into a paragraph that clearly defines your business’s unique value.

• Condense It to One Powerful Line – Keep it short, impactful, and memorable, like Domino’s “Hot pizza delivered in 30 minutes or less” or FedEx’s “When it absolutely, positively has to be there overnight.”

Step 2: Educate Customers to Drive Sales

Once you’ve established your USP, you must effectively communicate it. Customers need clear, valuable information before making a purchasing decision. Focus on educating them about how your product or service:

• Solves problems or helps them avoid pain

• Enhances their lives and increases satisfaction

• Saves them time, which is a growing priority for consumers today

Use various formats to share this information, including:

• Graphics

• Articles & Blog Posts

• Videos & Tutorials

• Case Studies & Testimonials

• Interviews & FAQs

By crafting a powerful USP and consistently educating your audience, you position your business as the go-to solution leading to stronger brand recognition, increased trust, and ultimately, higher sales.

This Week’s Resource

Fall in Love with Funding This Valentine’s Week 💰❤️

They say love makes the world go round, but for entrepreneurs, funding keeps businesses moving forward.

I’ve developed a proven 6-step formula to help you raise $50,000 to $1 million from angel investors without giving up control of your company.

Most entrepreneurs struggle because they don’t know where to find the right investors or how to get them to agree to invest. This system simplifies the process.

💘 Don’t let your business go unloved; get the funding it needs!

Trivia

Today’s Question: In January 2020, global payments company Visa acquired a financial technology startup for more than $5 billion. The company provides the "plumbing" for linking bank accounts to payment apps so transfers can be easily sent over Wi-Fi or cellular networks. The company shares its name with a clothing pattern. What is the company?

Previous Question: Although less famous than co-founder Jimmy Wales, Alaska native Larry Sanger was a co-founder of what famous internet property although he later quit and became publicly critical of the project?

Previous Answer: Wikipedia

Sanger served as Wikipedia's community leader and was the only editorial employee of Wikipedia in its early stages but was laid off and left the project in 2002. Fellow co-founder Jimmy Wales has questioned Sanger's status as a co-founder of Wikipedia but is generally accepted.

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