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- Why your website needs a refresh (December 31, 2024)
Why your website needs a refresh (December 31, 2024)
Here’s what we will cover today:
Learn how to elevate your online presence to meet customer expectations
Craft your vision, set goals, and outline your strategy for success in 2025
Provocative predictions about 2025 and the importance of content for SEO
Quote of the Day
“Many companies get trapped by the paradox of hitting numbers ‘now’ versus improving sales for future quarters or years ahead.”
~Tiffani Bova
Today’s Tip
In today's hyper-connected world, a strong digital presence isn't just a nice-to-have, it's a must-have. Customers expect seamless online experiences, from browsing your website to completing a purchase.
Elevate Your Online Home: Your website is your digital storefront. Ensure it's up-to-date, user-friendly, and optimized for search engines (SEO). A complete Google My Business profile can significantly increase customer engagement.
Embrace Digital Payments: Offer convenient payment options like "buy now, pay later" to cater to diverse customer needs and increase accessibility.
Streamline with Automation: Explore how AI can automate repetitive tasks, freeing up your time for more strategic activities like marketing and customer relationship building.
Checklist for Digital Success:
Website Audit:
Check for outdated information: Hours, contact details, and product/service descriptions.
Evaluate user experience: Is your website easy to navigate?
Optimize for SEO: Use relevant keywords and ensure your website is mobile-friendly.
Update Google My Business Profile: Ensure accuracy and completeness.
Payment Options:
Research "buy now, pay later" options: Determine if they align with your business model and customer base.
Explore other digital payment methods: Apple Pay, Google Pay, etc.
AI Exploration:
Identify repetitive tasks: Content creation, customer service inquiries, and data entry.
Research AI tools: Explore options like chatbots, content generators, and marketing automation platforms.
Prioritize data security: Implement measures to protect sensitive customer data.
The digital landscape is constantly evolving. Review and adapt your online strategies regularly to stay competitive and provide your customers with the best possible experience.
Today’s Resource
Kickstart 2025 with the Ultimate Business Plan Template
Ready to dominate the New Year? My template has helped over 100,000 entrepreneurs turn ideas into action. Whether you're launching a new venture or scaling an existing one, it gives you a clear roadmap to success.
Craft your vision, set your goals, and outline your strategy, all in one place. It’s easy to follow, powerful in execution, and proven to deliver results.
Take the guesswork out of planning and enter 2025 with confidence!
Need data to back your plan? Our market research services have you covered.
Trivia
Today’s Question: What public U.S. technology company had the 3rd highest Market Cap at the close of each quarter in 2017? The company's name is a portmanteau.
Previous Question: Kevin Plank remains the CEO of what apparel company that he founded in 1996?
Previous Answer: Under Armour
Kevin Plank has been Under Armour's chief executive since founding the company in 1996.
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